With two distinct products to cover, I immersed myself in each user journey, mapping out and analyzing their experiences to identify necessary changes.
This exploration of both the patient-facing and practitioner-focused platforms refined my research and design strategy skills, ensuring each experience was user-friendly and aligned with the project goals.
As a task, creating the sitemap helped me to better understand the product, organize the content logically, and ensure all key sections were easily accessible. This also streamlined future updates, such as the "Make Recommendations" feature I worked on, allowing the website to scale smoothly as new content and features were added.
Success was measured through practitioners' feedback on the improvements made and the Acceptance Criteria defined by the Head of Product for each task.
On the practitioner platform, I redesigned the following features: client management and invitations, implemented a recommendation system for clients, and also created a disabled state and page for out-of-stock supplements.
On the B2C platform, I redesigned the onboarding experience, which begins with a symptoms survey.
I started by mapping the existing survey to analyze areas for improvement based on Usability Heuristics for User Interface Design. Additionally, I benchmarked other surveys to gather ideas for enhancing our own.
I also implemented a product subscription feature that allowed clients to regularly receive supplements.
With this project I could learn a lot more about UX process and usability tests, seeing firsthand the impact talking to the users has and how it helps to make design decisions.
Being the only Brazilian on the team, this project pushed me to improve even more my English communication skills within a remote, international work environment. Additionally, my passion for the health industry made the project especially enjoyable and fulfilling, as I saw how our design solutions directly impacted the user experience for both patients and practitioners.
In the usability test, I would approach things differently next time by participating more in the initial user research and interviewing additional participants during the usability tests.
